Ooty FalconAdvertisingIntermediate

Google Ads Keyword Performance

Q: Show me the search terms that triggered my ads last month and flag the ones that look irrelevant.

Search terms report — last 30 days (flagged as potential waste): | Search Term | Clicks | Cost | Conv. | Flag | |---|---|---|---|---| | "project management jobs" | 84 | £210 | 0 | No conversions | | "free project software" | 67 | £168 | 0 | No conversions | | "project management course" | 41 | £103 | 1 | Low intent |

Find out which keywords are wasting budget and which search terms are triggering your ads that you never intended. Falcon pulls Quality Score breakdowns, search term reports with waste flagging, and lets you add negative keywords directly from the conversation.

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What you can do

Copy any of these prompts into your AI assistant to get started immediately.

Which keywords in my account have a Quality Score below 5 and are spending more than £50 per month?

Filters keyword performance by Quality Score and spend to identify expensive, low-quality keywords.

Show me the search terms that triggered my ads last month and flag the ones that look irrelevant.

Pulls the search term report with waste-flagging to identify negative keyword candidates.

Add "free", "jobs", and "course" as exact match negatives to my Non-Brand campaign.

Writes negative keywords directly to the specified campaign via the Google Ads API.

Which ad headlines are labelled "Best" performance in my responsive search ads?

Returns RSA asset performance labels to identify winning copy variations.

What you need

Ooty Falcon license
Falcon connected in your AI client
Google Ads account connected

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Works with

Claude Desktop
ChatGPT
Cursor
Windsurf
Cline
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Any MCP-compatible AI client is supported.

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Advanced

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