Tag
4 posts
You have probably seen "MCP" mentioned in AI circles. Maybe in a newsletter, maybe in a Slack thread. It gets discussed alongside Claude, AI agents, and "the future of work." Then everyone assumes you know what it means and moves on. This guide does not assume
Ooty brings your marketing data directly into your AI assistant through the Model Context Protocol (MCP). Instead of switching between Google Analytics, Search Console, Google Ads, Meta, YouTube, and Amazon dashboards, you ask Claude a question and get an answ
Most Instagram analytics tools show you the same numbers in slightly different layouts. Reach, impressions, follower count, engagement rate. You look at them. You look at them again. Then you close the tab and post something anyway, because the numbers did not
SEO audits traditionally come in two forms. The automated tool report: 847 pages of issues ranked by severity, most of which are irrelevant to your situation. Or the agency audit: eight weeks, a 60-slide deck, and recommendations that are three months stale by